Starting in October 2014, /r9k/ users began submitted posts to share “rare” images of Pepe as if they were trading cards. On March 28th, 2015, a thread was submited to /r9k/ about collecting “rare Pepe images” in order to “flood the market” and depreciate their value. On March 31st, a /r9k/ user posted an imgurgallery with over 1,200 pictures of Pepe. In the first week, the gallery received more than 260,000 views. In early April, the collection of Pepe image were listed on eBay, which reached a price of $99,166 before being removed from the site. On April 3rd, the Internet humor site Smosh published an article about the rare Pepe images, which subsequently began to appear on other sites like Reddit and Tumblr. By April 9th, there were over 230 “rare Pepe” listings on eBay.